Why the Tourist Demographic Is So Desirable
The tourist demographic is one that is flush with money, but that is not the sole reason this demographic is so desirable. In order to target a demographic, one must know the basic characteristics such as age, educational level, ethnicity, gender, as well as, income level. Since tourists tend to travel in groups, it can be easy to niche your service to very specific segments of the tourist demographic.
from: http://ezinearticles.com/?Why-the-Tourist-Demographic-Is-So-Desirable&id=8000338
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