What Is Travel Marketing?
Like other niche industries, the travel industry is an entity of its own. Consequently, the ideal marketing solutions for this industry are travel-specific and dedicated to this large and very dynamic field. Marketing to the travel industry involves its various sub-categories like hotels, tour operators, airlines, etc. Yet like most marketing done today, travel marketing is intensely data-driven-it has to be in order to be cost-effective and ultimately successful.
from: http://ezinearticles.com/?What-Is-Travel-Marketing?&id=8064148
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